PhotoSpex
Tools Used
- ActionScript 3
- Flash
- PhotoShop
About the project
PhotoSpex is a tool is used to gain insight into how survey respondents feel towards a particular brand/package.
Respondents browse through a library of images and choose up to six images that represent how they feel about the subject. From this subset of images, respondents select one image that best represents their feelings about a brand and are asked to provide comments explaining why they chose the image they did.
