PackSpex MicroSite
Tools Used
- ActionScript 3
- Flash
- Photoshop
About the project
PackSpex is a package design research solution that utilizes three of Hotspex’s proprietary tools:
- EyeSpex – Eye Tracking
- EyeSpex – Timed Finding
- ShopSpex
The microsite provides a brief overview of how companies can leverage PackSpex for accurate package evaluation and insight on how to improve the emotional response consumers have towards a package design.
