EyeSpex
Tools Used
- ActionScript 3
- Flash
- PhotoShop
About the project
EyeSpex is an online tool that tracks mouse movement and clicks to understand how people view an image, simulating how people view shelves of products in a store. Survey respondents are asked to click on areas of the image that they find most appealing.
Analysis tools such as heatmaps and click plots offer insight to Hotspex clients on whether a package design is hot or not.
